Rachel Ravencraft has joined the FARM Program as its communications manager, leading its media strategy, overseeing its publications, and managing vendor relationships in communications and marketing. She comes from Purple Strategies, a dynamic DC-based communications agency, where she executed campaigns and created deliverables to meet client challenges including crisis and reputation management, brand awareness, regulatory compliance and litigation. Prior to her work at Purple, Rachel led change management efforts in Global Operations at Marriott International. The Reston, VA native is a summa cum laude graduate of the University of South Carolina with a bachelor’s degree in journalism and mass communications.